Whitney Wolfe who co-founded the dating app Tinder has now brought to the world another dating app, Bumble, which as she says, is unapologetically feminist. The principal characteristics of the app are that women are always the first to make a move.
Bumble, which is headquartered in Austin Texas. In its short time of existence, the app is reported to have attracted over 500 00, users who spend an average of 62 minutes per day on it. Still, the ratio of women to men using the app is higher just as Whitney Wolfe had envisioned. The app is currently free although it is accepted to monetize in the near future.
Among the chief drivers for Bumble is a need to change the dating landscape, with the concern of the bullying nature witnessed on most dating. Among its features is photo verification that decreases users’ fear of being lured into an online relationship with a false identity. The company cites an abuse rate of 0.0005 percent.
Bumble is indeed set to disrupt dating rules as it encourages women to make the first move. The approach is radical and may not apply to the strict followers of dating rules if any such rules ever existed.
According to Whitney Wolfe, Bumble has so far made significant inroads and has drawn valuable lessons along the way.
Besides the radical approach that Bumble is using, it is also championing online accountability as seen through its photo messaging option. Matched users can send pictures to each other but the photos are watermarked with their names. This discourages the exchange of photos that would only result in a negative effect and experience for the user.
In introducing the app to the mass market Whitney Wolfe borrowed from her experience in Tinder and used universities and colleges as her entry point
At just 27 years of age and with the courage to delve into controversial waters, Whitney Wolfe is bound to make a mark in the digital market bubble.