Whitney Wolfe Herd: An Entrepreneur Out to Change the Dating Game

Patch published Amanda Moore’s article “Buzzing with Feminism: Whitney Wolfe Herd’s Journey to Queen Bee” which discusses the CEO of Bumble and her journey to becoming empowered while encouraging female empowerment on a larger scale.

Whitney Wolfe Herd worked hard to be a leader in the technology industry, particularly in the dating world. She started as a co-founder and Vice President of Marketing with Tinder, a dating platform. After going through a sexual harassment case against Tinder, she started Bumble to help make her vision of female empowerment a reality.

Bumble revolutionized the dating apps because it is women centric. Only women are allowed to make the first move after a connection has been made. It quickly rose to the top of the dating app charts, becoming one of the leading dating apps in the U.S. It has nearly 30 million users and is currently beginning to venture into new verticals. Bumble is now beginning to become a social network that allows people to connect with potential friends and business contacts as well as possible dates.

Whitney Wolfe Herd’s story begins in the college years in Utah where she studied International Studies at Southern Methodist University. One of her first ventures into entrepreneurship was a non-profit that focused on selling tote bags to help marine habitats after the BP oil spill in the Gulf Coast. The “Help Us Project” was a collaboration with the celebrity stylist Patrick Aufdenkamp who designed the bags. She continued to work with Aufdenkamp after with Tender Hear, a non-profit designed to prevent human trafficking.

After she finished her degree at SMU, she quickly went on to developing a dating app with Chris Gulczynski which allowed people to swipe right on the potential dates they were interested in. Though the app became the highest rated dating app in the U.S. and had a valuation of billions, Whitney Wolfe Herd decided to leave the company. She left after she filed a sexual harassment lawsuit against the company.

She wasn’t planning on remaining in the dating tech space, however she soon began Bumble after meeting with Andrey Andreev, who has Badoo. Andreev provided funding for the app and Whitney Wolfe Herd was determined to make the app oriented around women. She felt it would also help men who were similarly not served well by the current dating app culture.

Wolfe was also recently featured in the Fast Company article “Bumble Staff Faced Threats and Harassment after Gun Picture Ban” which discusses how the company and CEO have been harassed by pro-gun activists after banning pictures of guns in the profile.

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