Best known as the “Unicorn Queen” of the online makeup universe, Doe Deere launched her amazingly colorful online makeup company, Lime Crime, back in 2008. Born far away in Russia, she was then raised in New York City where she embarked on her intense studying of fashion design, So, when asked how she got started, Ms. Deere recounted how she became truly dedicated to the creation of vegan, certified, and completely cruelty-free cosmetics that are also bold and exceptionally colorful. Her Lime Crime line includes glittery lip gloss, trendy nail polish, colorful eyeshadow palettes, rainbow-colored liquid liners, and what she playfully calls “lipsticks that are criminally coveted”.
How Lime Crime Got Started
So, you may be asking just how the young Doe Deere got started in the cosmetics business. Her first professional experience was in designing her own clothing line. But, as it turned out, that line needed some impactful makeup to accompany it. Makes sense, right? She has always loved makeup, (naturally), but also is a fan of fairy tales. So, of course, combining the two was the next logical step for her. And, since the unicorn is her company’s mascot, she became known as the Unicorn Queen and she just loves that nickname. It’s so her!
Sold on eBay
Ms. Deere first sold her cosmetics on eBay and was bringing in steady profits within just a year. So, after launching her original limited collection in 2008, the company started to take off by 2009 due to the immense positive publicity she and her company were getting. And, from there, Lime Crime just kept getting bigger!
What’s in a Name?
Why Lime Crime? Many people ask that question because they’re curious about how she came up with that particular name for her new company. Well, her simple explanation is that she also loves rhyming. So, a rhyming session brought about those two magic words “Lime” and “Crime” and she just liked the way they sounded together. The online cosmetics-buying public seems to love it, too, since her products have become so popular. In addition, her favorite color, which is also the signature color for the Lime Crime brand, is purple. And, what does purple represent? Creativity, of course! And, let’s face it, in the field of innovative new cosmetics, who is more creative than Doe Deere?
Is Lime Crime Only Available Online?
In 2008, Doe Deere created and launched the Lime Crime line of magically inspiring and intensely colorful cosmetics. And, now they’re not only available for purchasing online but also in numerous retail stores in the U.S., as well as internationally. Of course, the retail giant, Walmart, is one of the first to carry this amazing cosmetic line, so look for it on their shelves. Other stores, like Bloomingdale’s, are now carrying Lime Crime, too. Ulta Beauty and Amazon have also recently started carrying the brand online. So, as you can see, Doe Deere and her fantastic Lime Crime company are literally everywhere!
Visit https://www.limecrime.com/about/ to learn more.